Decades of Print Experience

The Many Options of Foil

Posted on 28 October 2020

Dressing up your business cards, pocket folders, letter head and much more with foil.

I recently came across a sample of a digital foil card, and it made me think about the many options for levelling up your print projects with foil. Let's take a look at some of these options.

Digital Foil Using Toner

This card is a great place to start. It was created by first printing black toner, and then the foil is pressed on top of the toner, sticking to the paper. There are no dies or set-up costs, making this an efficient way to introduce foil to a short-run project. However, if you want to print colours on your print material with foil, you run into needing to print first and then adding lamination followed by printing the black foil on top. These extra steps will translate to extra cost. But your end result will truly pop.

 

Digital Foil using MGI or Scodex Machine

Another way of producing foil on print digitally is by using an MGI or Scodex machine. In this instance, the cards are printed first before entering the MGI or Scodex machine where a varnish is sprayed onto the printed material where the foil will be placed. Then the cards go through the foiling part of the machine. Going this route gives you the option for a three-dimensional effect, which adds the same depth as embossing your project, without actually going through the process of embossing. Think about high end marketing pieces, and how this technique can be eye-catching and professional on your finished goods. This process does run into premium prices, but is increasingly popular among creative designers and marketers.  

 

Traditional Foil

        

 

The old standby is traditional foil. With consistent results, many people opt for this option. Traditional foil, or hot foil stamping as it is sometimes referred, uses heat to transfer metallic foil to a solid surface. Examples of this process includes business cards, pocket folders, product packaging, letter head, envelopes, product tags etc. This process is typically done on an old Heidelberg Windmill retro fitted for foil stamping. This process is cost effective for larger runs and there are many options when it comes to foil colours and finishes. There is also no limit to the type of stock you're using, making it an extremely versatile option. In terms of pricing, since you do have to buy a die this isn't always the best bet for one-off projects or low-quantity runs.

No matter the option you choose, foil is certain to help your pieces stand out from the competition. If you have any questions or are curious about how you can include foil in your next project, contact me and we can certainly discuss.

Chris Downey

Print Consultant

905 447 0257

chris@shea-graphics.ca

Posted in: News Updates  

Print & The Sales Process

Posted on 18 August 2020
Print & The Sales Process

Technology has made connecting with customers easier than ever. As a consumer yourself, you are likely inundated with information from companies in the form of emails, phone calls, websites, social media, Ad Words, print, radio, television, and everything in between. You may find some of these methods more effective than others that's the beauty of it. Sales professionals are constantly looking for new and inventive ways to catch people's attention.

But the question is:

How can you make your company stand out?

At Shea Graphics, we use a combination of email marketing, phone calls, website referrals via Ad Words, and of course, PRINT!
Print continues to be an effective form of marketing across many industries, and a go-to for motivated sales professionals. Here are some things to keep in mind for your next print project:

1. Identify your customer's needs

It's imperative that you know who you're targeting before going any further. This is the crucial step in turning prospects into long-term customers. Building your database is key, and once you have it, you need to treat it like gold. Ask yourself critical questions like, "What can I offer them that will help improve their business?" The printed material you create for your prospective customers needs to speak to their needs. Sure, your general information needs to be included of course, but how can you present in in a way that reaches your targeted customer? Compel them to want to reach out to you.


2. Provide a high-quality product

Print is tangible. You are creating something that people can see and feel, so it's important to deliver something high-quality and pleasing to the eye. There are countless options when it comes to paper stocks, so choose wisely. Having a print professional on your side can make all the difference. Make sure to pick a quality stock that you would be impressed to receive. There's nothing worse than something that looks nice but feels cheap or like it was printed on a home printer. As the saying goes, you only have one chance to make a first impression.

3. Be Creative

It's easy to fall in the trap of creating something generic and mass mailing it. But you don't want to be that company, do you? Let's talk about creating custom pieces that catch the eye. The opportunities are truly endless when it comes to print. Between die-cutting, foils, and more, you can truly create something unique that's representative of your company and what your prospective customer needs. Create something that when it lands on someone's desk, they actually want to open and read it.

4. Follow-Up

All of this is for naught if you're not going to follow-up. You've identified your customers, picked high-quality paper stocks, and created a stand-out design. It's landed on the desk of your dream customer and now what? Pick up the phone! Say hello, mention the day you dropped off your card or brochure or whatever wonderful piece you've made. Ask for their thoughts and learn even more about them and their business. Perhaps now isn't the right time and that's ok too. Check in another time. Think of the pieces you've received in the mail over the years. You don't always need what's being offered right away. But one day you might.  The key is to follow-up and follow-through on your printed sales materials every single time.
Keep these ideas in mind before you start on your next print project. If you're unsure where to start or have questions about a project you have in mind, feel free to give me a call and I'm happy to discuss with you. Let's get you the results you've been dreaming about.

Chris Downey

Print Consultant

905 447 0257

chris@shea-graphics.ca 

 

Posted in: News Updates  

Custom Beer Case Packaging

Posted on 10 June 2020

In the past few years I have been getting involved in more & more work with craft breweries accross the country. I find that many breweries are looking for a print consultant to help them navigate the print production process and beer case development.

Breweries are also looking for beer case packaging that; will stand out on shelves, be cost effective and also be durable enough to last on liquor store, beer store and grocery shelves.

This is where the Shea Graphics team and myself can help. We have worked with many breweries on their packaging requirments and have the experience to get your packaging project done for you. Check out some of the projects below to see the various beer case projects we have completed.

 

Redline Brewery 4 Pack Tall Cans

This Brewery out of Barrie Ontario recently contacted me looking for a branded 4 pack tall can case. The beer case needed to have multiple purposes being able tochange the beer inside to make a 4 pack for the Summer / Spring / Fall / WInter without having to change the graphics or printing multiple versions of the back.  

We took Redline's digital mock up and created a dieline for the brewery's designer Ben to place the graphics on it.  White mock ups are created for testing and making sure the case is going to function properly. Then the final artwork is put onto the die line in preperation for printing. 

 

Customer Mock Up            

 

 

Litho printing , die cutting then glueing all happen next to create the finished product.  We were lucky enough to make our way up to Barrie and get a case filled! Check out the packs below. To inquire about pricing please contact Chris at chris@shea-graphics.ca or 905 447 0257.

 

 

 

Christmas Corporate Beer Case & Glass Give-Away

A few weeks before Christmas I had a Marketing Company approach us looking for help. They had a client in the aviation business who givew away a 6 pack and glass to their best clients for a holiday thank you gift.  The pack they gave away last year was made out of brown corrugate material and lacked pazazzz! The final customer wanted something that was durable and be able to ship to the NWT and Yukon without the glass breaking or beer getting harmed, but also be interesting and be kept around as a conversation piece or be re used. 

 

Working with the marketing company and our production team we came up with this pack. It is created out of B flute white corrugate material to protect the beer and glass inside. The box was printed digitally and die cut to shape. The box shipped flat to the fulfillment company so they could easily construct the boxes and pack with the beer cans and beer glass. THe case also comes with a white carry handle so you can easily carry the pack around and re use it after the fact. 

 

6 Pack Beer Cases 

 

The most popular case we have been manufacturing is the 6 pack tall can case. All our packs are made with recycled beverage carrier strength board stock. This paper is cost efficient, green friendly and durable to hold the weight of the cans or bottles. We have standard dies available but also work with breweries on custom packs. 

Beer Case Packaging Examples 

  

 

To find out more about our beer case packaging offerings and to get your project started contact Chris at 905 447 0257 or chris@shea-graphics.ca . 

Posted in: News Updates  

Why Work With The Print Consultants at Shea Graphics

Posted on 15 April 2020
Why Work With The Print Consultants at Shea Graphics

The print industry in Canada is continually changing with companies merging, selling or closing their doors, while new companies keep popping up and other companies invest in new equipment. In a lot of these facilities equipment lists look almost the same and their own marketing brochures all look great! So, how do you select which printing production company is going to be the best option for printing your corporate brochures, your new product packaging or that trade show booth you need printed for a major event coming up?

The ability to order print online has increased immensely over the past few years with companies like Vista Print. But do you really know exactly where the online printer is, or the quality of work they produce? Can they deliver on time with no extra costs and extra delivery fees?  Most importantly can you get support when you need it and talk to a live person? Wouldn't it be best to have a local print consultant manage all these details for you? Answer the phone when you call and make sure the job gets done the way you expect with no hidden fees.

In the business market we are continually being asked to do more with less. How do you keep focused on the strategy, creative message and design that goes into a project, along with searching for quotes to determine the best print facility? When your needs change from a quick turnaround, to budgets, to green initiatives, to getting the best quality on a project, does your printer always deliver for you? Are they the best fit? 

 

This is where Shea Graphics comes through. Our Print Consultants take all the worries away from you. It's our job to know what print manufacturing facilities specialize in what type of projects and can return the best results for you, even in a tight deadline or a tight budget.

Our clients think of us as part of their team. We take the time to understand what's most important to you & your business and then we match your project with the correct print manufacturers to deliver. Whether you're new to print buying or a seasoned vet, we'll help you avoid the creative and production pitfalls that can eat up your time and budgets.

Don't just take our word! Hear from some of our happy customers!

https://www.shea-graphics.ca/testimonials.html

I have worked with Jeff Milburn of Shea Graphics for more that 20 years and could not be happier with the professional advice and service he has provided. Whether the work was for my own companies or for my clients, it was always a first-class production, delivered on time and on or under budget. More than just a consummate printer, Jeff is a problem-solver; he finds creative solutions to all kinds of business challenges in promotion and communication, and he is adept at adjusting on the fly when unexpected hiccups occur. For Jeff, no job is too small, or too large -- they all recieve the same level of personal attention and commitment. He isn't happy until you are
George Scott | GSTS Consulting Services


Chris and team at Shea Graphics were amazing to work with. It was a no brainer to move over a portion of our business into Chris' capable hands. Everything was always ahead of schedule. The best part was the ideas Chris brought to the table. We ended up utilizing some really interesting paper and paper printing techniques. I could also rely on Chris to make some decisions himself and trust that it was one less thing I had to worry about. Thank you everyone at Shea for all of the cool projects we got to work on and all well under budget!
Stephen Burling, Print Buyer

 

To work with the print consultants at Shea Graphics and become one of our customer testiomonials contact us today!

 

Chris Downey

Print Consultant

905 447 0257 

Posted in: News Updates  

Shea Graphics: Exciting News for 2020!

Posted on 3 February 2020
Shea Graphics: Exciting News for 2020!

We have recently had some exciting changes at Shea Graphics that we wanted to share with our customers.

First of all, our team has grown! Adding Chris Downey, our new Print Consultant. He brings with him over 10 years' experience in the print production industry.  Working for major corporations, Xerox & Konica Minolta as a Sales Representative, Senior Client Manager and in management as a Sales Manager. Chris has spent the last three years as a Senior Print Consultant with a printing company in Toronto.  With these experiences Chris brings a wealth of knowledge to our clients, advising on the best way to print your job, from the proper stock, equipment, to the right facility to provide your business with the best value for your dollar.  He has worked on a lot of interesting projects such as corporate branding, custom sale kits & binders, and product labels and beer case packaging. 

 

  

 

Contact Chris at 905.447.0257 to talk about your next print project. 

 

Second, we have moved locations! Our new office is in a newly renovated space in Claremont, located just north of the 407 on old Brock St. We are out of the 401 traffic grind, allowing us to be at our suppliers and clients in the GTA within  20 - 30 minutes!  It's a bright open office space, meeting room, storage and work area. If you're in the area give us a call and come check us out!

 

   

 

Third, our services have not changed! Shea Graphics is your single source for value and superior results in offset, digital printing, large format and specialty printing services in the Greater Toronto Area and across Canada.  From start to finish we will bring your company value, service, and one-on-one support for all your print projects. Now is the time to streamline your printing requirements into one effective relationship!

 

We are excited for the future of Shea Graphics and working with our current and new clients on all your exciting print projects. Contact the Print Consultants at Shea Graphics today to get your next project started!

 

Shea Graphics 

 

Posted in: News Updates  
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We deliver quality print, with speed and value that will impress you and your customers

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Specialty

Make a lasting impact on your customers with specialty print and finishing techniques

What our
Clients Say


I have worked with Jeff Milburn of Shea Graphics for more that 20 years and could not be happier with the professional advice and service he has provided. Whether the work was for my own companies or for my clients, it was always a first-class production, delivered on time and on or under budget. More than just a consummate printer, Jeff is a p...

George Scott

Latest News

The Many Options of Foil

Posted on 28 October 2020
Dressing up your business cards, pocket folders, letter head and much more with foil. I recently came across a sample of a digital foil card, a...
Posted in: News Updates  

Print & The Sales Process

Posted on 18 August 2020
Print & The Sales Process
Technology has made connecting with customers easier than ever. As a consumer yourself, you are likely inundated with information from companies ...
Posted in: News Updates  

Custom Beer Case Packaging

Posted on 10 June 2020
In the past few years I have been getting involved in more & more work with craft breweries accross the country. I find that many breweries a...
Posted in: News Updates  
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Pickering, ON

Phone

416 720 3201

 
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